A failure to plan is inevitably a plan to fail. To be successful online, an organization must first define business goals and key performance indicators (KPIs) around which to develop a robust online strategy. Every aspect of an organization’s online presence can be measured, analyzed and attributed to gain invaluable insight. Every aspect - from the website, social media and search engine ranking, to online and email marketing - must also work seamlessly together to achieve the predefined business goals.
At Websirs, we craft clear digital strategies to enable all projected online activities to be set within a wider context and framework. As such, this is always our recommended first step in any collaboration.
A website is the centerpiece of any organization’s online presence; as a flagship store or showroom might be in the physical world. Both the design language used on a business website and the layout of the website have a direct impact on consumer perception. Attention to detail is therefore essential in effectively reaching the target online demographic.
Our creative team first determines the functional, technical, and business requirements of each client’s projected online presence. A bespoke design and user experience is then developed to increase corresponding online traffic and revenues. We understand your needs and will work with you to build an online experience that is not only beautiful, but also functional and conversion rate optimized.
In 2015, the projected number of users connected to the Internet via mobile devices will for the first time surpass that of desktop computers. As a result, every business that wishes to become established online must be prepared to also cater for mobile users. Mobile phones, tablets and other related electronic devices should therefore be a fundamental feature of any digital and marketing strategy.
Our applications development experts are capable of tackling multiple platform support, integration, and analytics. We provide bespoke solutions tailored to the particular and sensitive information needs of all industries, locations and clients.
Across the globe, consumers are increasingly turning to the internet to make necessary purchases. The most significant aspect of e-commerce is therefore its ability to impact sales and marketing efforts immediately. By going online, a business can dramatically extend its reach to a national, or even international consumer arena.
Since web-based sales are without boundaries, we help businesses expand by moving from traditional bricks and mortar retail to online. E-commerce is a complex, long term strategic initiative and careful management by our expert team is required to navigate the many pitfalls. Whether a client is considering starting a new business or wishes to make changes to an existing one, we work with each client to develop an e-commerce platform, through the infancy of an e-commerce channel, to a fully established online business.
With widespread ease of access to the internet, social media networks have become the foremost method for people and businesses to connect across the globe. Where previously businesses would run one sided campaigns aimed at customers, the explosive growth of social media has enabled more effective two-way communication. The online world now provides a plethora of new opportunities, with real-time interaction and information sharing that can increase a brand’s equity and enhance or reaffirm its positioning.
At Websirs, we understand the importance of managing online presence to maximize brand visibility. We harness the power of social media, which primarily includes Facebook, Twitter, LinkedIn and Instagram, by assisting our clients in not only developing an effective social media strategy, but also by continuously managing their online presence. Content creation and community management are specifically handled in response to the needs of each individual client to the return on investment (ROI).
The most prevalent method employed in online marketing today is search engine marketing (SEM). The SEM process involves advertising paid links on online search engines to target very specific demographics. Location and search or keyword terms, amongst a host of other criteria, are used to differentiate any given demographic. Since Google is responsible for over 90% of the pay-per-click (PPC) market share, the SEM platform provided by Google, Google AdWords, is the primary channel to conduct this process.
Our team of SEM specialists apply their extensive knowledge and expertise to determine an optimal strategy for each client’s online marketing. All relevant analytical data is freely available for all our clients to enable the return on investment (ROI) to be tracked. We will work together with you to develop a strategy that realizes your business goals.
The present day, savvy consumer is increasingly empowered and educated by researching products and services online prior to purchase. Online search engines enable this process, acting as online research hubs. Search engine optimization (SEO) is therefore one of the most important tools for increasing brand visibility or exposure to potential customers; and arguably the most important tool.
In order for a company’s website to become search engine friendly and rank high, a tested and proven SEO strategy is paramount. We follow all rules, standards and guidelines detailed in search engine regulations. Our SEO team is highly experienced in the intricacies of succeeding within the internet marketing industry and excels in the process.